Marketing has changed over the years. New technologies and innovations have emerged. New teachings and thinking have emerged as well. This changing world is covered in a recent episode of Girl Boss Radio with Melissa Grady, the CMO of Cadillac.
As a blogger, writer, and marketer, my goal is to always make an impact. But how can one make an impact with the less words? Joseph McCormack decided to address this in his book, Brief. He wanted to explore making a bigger impact in our over sensitized world. We are constant assaulted by numerous distractions from our phones to life events. He says the key is to say less.