Marketing has changed over the years. New technologies and innovations have emerged. New teachings and thinking have emerged as well. This changing world is covered in a recent episode of Girl Boss Radio with Melissa Grady, the CMO of Cadillac.
Melissa talks about her career changes over the years. She even discusses how the industry has changed. She provides listeners with insight and advice. The most interesting topic she covers is how Cadillac has changed their marketing strategy and what they hope to gain from this new process in the future.
Melissa is at the cutting edge of her industry and makes this episode well worth a listen if you work in Marketing or Branding.